Email: esekakitie@delsu.edu.ng

Google Scholar

  • Area of Specialization: Strategic Marketing and Business Development, Marketing Communication
  • Department of Business Administration & Marketing

  • Ekakitie-Emonena Sunny had his early education in Eku, in the then Midwest of Nigeria and James Welch Grammar school Emevor. He further studied at the University of Lagos, Akoka where he got his B.Sc degree in Business Administration, and subsequently M.Sc in Marketing. His Doctoral degree is from the University of Benin, Benin City. Dr. Sunny EKAKITIE started his academic career in March 2004 with the department of business administration and marketing faculty of Management Sciences where he currently teaches business and marketing courses. He has been on several committees in the University notably the Strategic Planning Committee (2016 -2019), University Accreditation Committee (Asaba Campus) of Delta State University where he performed cretitably well. He is currently the Senate Rep of the Faculty of Management Sciences. He is a Senior Lecturer with specialization in Marketing. He teaches in the National OPEN University of Nigeria (part time) and he is a member of several academic and professional bodies such as National institute of Management (NIM), National institute of marketing and The Academy of Management Nigeria (TAMN). His research interest spans Marketing communications, consumer behaviour , strategic business development and Marketing. He has over 45 scholarly publications to his credit in both national and international journals of repute. He has presented several scholarly lectures and articles to organised professional bodies, institutions and government across Nigeria. He is married with children. His hubbies are in community work and public communications.
    My Publications
  1. 1. Ekakitie-Emonena Sunny (2021) Relationship Marketing & Relationship Quality of Commercial Bank’s Customers in Nigeria, , Bornu Journal of Social and Management Sciences, Bornu State University, Maiduguri, (Faculty of Social and Management Sciences).
    Vol.4(1) Pages: 53-76

  2. Ekakitie Emonena, Sunny, Omodafe, U. phlomena and Egwuenu, A. Sylvester (2021) (2021) Optimizing The Marketing Charter In Africa In The 21st Century: An Institutional And Process Approach, TEST Engineering and Management Magazine (The Mattingley Publishing Co. Inc. Oakland,
    Vol.84 Pages: 116 - 129

  3. Ekakitie-Emonena Sunny (2021) (2021) Brand Dimension, Customer Satisfaction and Loyalty in Nigeria’s Telecommunication Industry., DELSU Journal of Management Sciences (DELJOMS), Faculty of Management Sciences Publication
    Vol.1(2) Pages:

  4. Ekakitie-Emonena Sunny (2020) (2020) A Theoretical Assessment of the Impact of Diaspora Financial Remittances on Economic Growth and Development in LDCs, Nigerian Journal of Financial Research: A Publication of the Department of Finance & Banking, University of Port Harcourt.
    Vol.15(2) Pages: 88 – 103

  5. Ekakitie-Emonena Sunny (2020) (2020) Cost Reduction Strategies & Corporate Governance: The Need for a paradigm Shift in Public Sector Financial Management in Nigeria., Nigerian Journal of Financial Research: A Publication of the Department of Finance & Banking, University of Port Harcourt.
    Vol.15(2) Pages: 1-15

  6. Ekakitie-Emonena Sunny (Ph.D) and Izims, Tochi (Mrs) (2020 ) Organizational Dynamic Capabilities and Competitive Advantage: Evidence from Small And Medium Enterprises In Onitsha, Anambra State, Gombe Journal of Administration and Management (GJAM)
    Vol.(3)2 Pages: 145 -159

  7. Sunny Ekakitie Emonena, Egede Nwawuku Matteo (2020) Driving SMEs Through Nepotism and Individualism: A Cross Cultural Analysis & Implications for Enterprise Success in Sub-Sahara Africa, Journal of Management and Strategy
    http://www.sciedu.ca/journal/index.php/jms/article/view/17958/11048 Vol.11 NO 2 Pages: 29-40

  8. Ekakitie-Emonena Sunny, (Ph.D) and Christian Chimezie Ugolo (2020) Counterfeit and Consumer Acceptance of Original Brands: Evidence from Selected Manufacturing Companies in Nigeria., DELSU Journal of Management Sciences (DELJOMS)
    Vol. 2(1) Pages: 88-94

  9. 1. Ekakitie-Emonena Sunny (2020) Corporate Governance and Global Best Practices: Perspectives, Mechanics & Lessons for SMEs in Sub-Saharan Africa, SAHEL Analyst Journal of Management Sciences
    Vol.18(4) Pages: 37-54

  10. Ekakitie Emonena, Sunny (Ph.D) and Linus Uchechukwuka Odia (2019) Green Marketing and Consumer Green Purchase Behaviour: Empirical Evidence from Fast Moving Consumer Goods (FMCGS), Federal University Otuoke Journal of Management Sciences.
    Vol.(3)1 Pages: 73-85

  11. 1. Ekakitie-Emonena Sunny (2019) Managing Turbulent Business Environment in Nigeria: A Model Approach, Journal of Education and Behavioural Science
    https://www.researchgate.net/publication/332215230_Managing_Turbulent_Business_Environments_in_Nigeria_A_Model_Approach Vol.29(3) Pages: 1 – 11

  12. Ekakitie-EmonenaSunny (2019) Managing Turbulent Business Environments in Nigeria: A Model Approach, Journal of Education, Society and Behavioural Science
    https://journaljesbs.com/index.php/JESBS/article/view/30111/56496 Vol.29(3) Pages: 1-11

  13. Ekakitie-Emonena Sunny (2019) (2019) Marketing Corporate Governance & Strategic Leadership To SMEs In The Informal Sector: The Need For A Paradigm Shift For Sustainable Economic Development, Nigerian Journal of Management Sciences, NJMS, Faculty of Management Sciences, Rivers State University of Sciences and Technology, RUST Port Harcourt.
    Vol.22(1) Pages:

  14. Ekakitie-Emonena Sunny and Olafare S. Abolaji (2016) Electronic Customer Relationship Management (E-CRM) & Marketing Performance: Empirical Evidence from Nigeria Telecom Sector, British Journal of Economics, Management & Trade
    file:///C:/Users/User/Downloads/Sunny1112015BJEMT19924.pdf Vol.11(1) Pages: 1-14

  15. Ekakitie-Emonena Sunny and Odanibeh John Anael (2016) Mobile Marketing in a Digital Age: Application, Challenges & Opportunities, British Journal of Economics, Management & Trade
    file:///C:/Users/User/Downloads/Sunny1112015BJEMT19925.pdf Vol.11(1) Pages: 1-13

  16. 2. Agbada O. Andrew and Ekakitie Emonena Sunny (2016) Empirical Analysis of Primary Mortgage Institutions Fundamentals and Gross Domestic Product Increase in Nigeria, International Journal of Applied Finance and Accounting
    http://redfame.com/journal/index.php/afa/article/view/1257/1232 Vol.2(1) Pages: 89-100

  17. Ekakitie-Emonena, Sunny and Egede Nwawuku Matteo (2016) Developing Technical Capacities & Core Competences: Issues, Challenges & Opportunities for SMEs in Africa. , Management Science Review, Faculty of Management Sciences, University of Benin, Benin City.
    Vol.7(1 & 2) Pages: 220 - 247

  18. Ekakitie-Emonena Sunny and Agbada, Andrew (2015) Resource Management for Sustainable Development: A Skill and Competencies Management Approach, The Academy of Management Nigeria (TAMN)
    Vol. Pages: 115 - 131

  19. Ekakitie-Emonena, Sunny (2014) Is Customer Relationship Management (CRM) A Science or an Art? , Nigerian Journal of Management Research. University of Nigeria, Enugu Campus.
    Vol. 9 Pages: 15-25.

  20. Ekakitie-Emonena, Sunny (2013) Managing Environmental Challenges for Sustainable Development: The Place of Corporate Social Responsibility. , The Academy of Management Nigeria
    Vol.7(1) Pages: 20 - 33

  21. 1. Ekakitie-Emonena Sunny (2013) An Assessment of Customer Relationship Management (CRM) Awareness and Adoption in Nigerian Stock Exchange: A Cross Industrial Analysis, Nigerian Journal of Management Studies, University of Lagos
    Vol.11(1/.2) Pages: 27 – 39

  22. Ekakitie-Emonena, Sunny (2012) Decent Work Country Programme (DWCP): A Cross Cultural Analysis, , Nigerian Journal of Management Research, University of Nigeria, Enugu
    Vol.7(2) Pages: 56 – 66.

  23. Ekakitie-Emonena, Sunny (2012) PREDICTORS OF WILLINGNESS TO ADOPT CUSTOMER RELATIONSHIP MANAGEMENT IN NIGERIAN ORGANIZATIONS: A FRAMEWORK APPROACH, INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
    file:///C:/Users/User/Downloads/ijrcm-1-vol-3_issue-5-art-7.pdf Vol.3(5) Pages: 42-47

  24. Ekakitie-Emonena, Sunny (2012) A CRITIQUE OF RUSSEL WINNER’S MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM), Australian Journal of Business and Management Research
    file:///C:/Users/User/Downloads/ajbmr-15-27241%20(2).pdf Vol.1 No.11 Pages: 1-7

  25. Ekakitie-Emonena Sunny (2011) E-Marketing & the LDCs Handicap in a Globalizing World. ESUT , Journal of Management Sciences.
    Vol.6(2) Pages: 252 – 278

  26. Ekakitie-Emonena, Sunny (2011) The Role of Privacy and Personalized Services in the Enhancement of Customer Loyalty , Management Science Review, Faculty of Management Sciences, University of Benin, Benin City.
    Vol.4(1 & 2) Pages: 65 – 83.

  27. Sunny Ekakitie-Emonena (2010) Africana: A Journal of Ideas on Africa and the African Diaspor, Africana: A Journal of Ideas on Africa and the African Diaspora
    http://africanajournal.org/wp-content/uploads/Decent-Work-Country-Programme-DWCP-Issues-Challenges-AFRICANA-Vol4-No2.pdf Vol.4( 2) Pages: 124-142

  28. Ekakitie-Emonena, Sunny (2010) Globalization: Not the Elixir for African Economies. . , Journal of Business Studies & Technology Development
    Vol. 6(2) Pages: 140 -153.

  29. Ekakitie-Emonena Sunny (2009) Emotional Intelligence and its Relevance for Customer Relationship Management., Nigerian Journal of Business Administration. University of Benin
    Vol.10(1 & 2) Pages: 27 – 88

  30. Ekakitie-Emonena Sunny. and Odia, Edith (Mrs.) (2008) CARTELIZATION AND ITS EFFECTS ON SMEs PERFORMANCE IN NIGERIA, Journal of Business Studies and Technology Development.
    Vol.4(2) Pages: 289 – 306

  31. 1. Ekakitie-Emonena Sunny (2008) CARTELIZATION AND ITS EFFECTS ON SMEs PERFORMANCE IN NIGERIA, Journal of Business Studies and Technology Development
    Vol.4( 2) Pages: 289 – 306

  32. Ekakitie-Emonena, Sunny ( 2021) Relationship Marketing & Relationship Quality of Commercial Bank’s Customers in Nigeria, , Bornu Journal of Social and Management Sciences, Bornu State University, Maiduguri, (Faculty of Social and Management Sciences).
    Vol.4(1) Pages: 53–76.

  33. Ekakitie Emonena, Sunny, & Oranye Isioma Jennifer) ( 2020) Emotional Intelligence and its Application to Managing Enterprises, TEST Engineering and Management Magazine (The Mattingley Publishing Co. Inc. Oakland,
    Vol.83 Pages: 6666-6686

  34. Ekakitie-Emonena, Sunny (Ph.D) ( 2020 ) Optimizing Enterprise Resource Capacities in Conflicted Business Environment: A Functional and Enterprise Systems Approach, KOGI Journal of Management, Faculty of Management Sciences
    Vol.(6)3 Pages: 49-69

  35. Ekakitie Emonena, Sunny (Ph.D) and Tochi Izims (Mrs) ( 2019 ) Strategic Orientation and Performance of Small and Medium Scale Enterprises (SMES) in Delta State, Federal University Otuoke Journal of Management Sciences.
    Vol.(3)1 Pages: 73-85

  36. Ekakitie Emonena, Sunny and Orhishede Felix ( 2015) The Selection Process and Employee Performance: Empirical Evidence from Nigeria Public Sector. , Management Science Review, Faculty of Management Sciences, University of Benin, Benin City.
    Vol.6(1&2). Pages: 22 - 46

  37. Ekakitie-Emonena Sunny and Onyekwelu, Uche (Mrs.) ( 2007) The Implication of Market Orientation, Organizational Culture & ICT Adoption in Global Marketing. , National Institute of Marketing of Nigeria, NIMARK, Journal of Marketing, Enugu Nigeria
    Vol. 5 (1). Pages: 38 – 56.

  38. Alagba, O.S. Ekakitie, E.S & and Rotimi, O. ( (2021)) The Challenges and Prospects of Financial Dualism in Modern Economies of West African States, International Journal of Management Excellence. TechMind Research Society
    https://journals.techmindresearch.com/index.php/ijme/artcle/view/1256 Vol.16(3) Pages: 1-9