Dr. IJEH, N. PATRICK (SENIOR LECTURER)

Email: ijehnp@delsu.edu.ng

• Area of Specialization: Educational Media, Political Advertising
• Department of Mass Communication


• Dr Patrick Ijeh is a teacher, administrator and scholar with interests in Educational Media and Political Advertising. He has B.A (Mass Communication); M.A. (Mass Communication) and Ph.D. (Communication Arts) from Delta State University, Abraka; University of Nigeria, Nsukka and University of Ibadan, Ibadan reschedule. He has published over forty scholarly articles in foreign and local journals and chapters in books.

My Publications
1. Ewhrudjakpor, C; Ijeh, N. P. and Efe, S. I. (2008) "Media Coverage of Conflict, Reconciliation and Peace in Nigeria" in Ohwona, A: Omotor, D. and Atubi, A. (Eds) Peace studies and conflict resolution (Readings in General studies), General Studies Unit, Delat State University, Abraka
   Vol.Vol 5 Pages:
   
   
2. Ijeh, P. (2008) "Advertising in National Development: The Expedient Stimulus" in Aghayere, V. O.; Iyoha, F. E.; Idahosa, S. A.; Herbert, W. E.; Amadasun, A. B. and Idemudia, R. U. P. (Eds) Nigeria political economy and sustainable development: Looking ahead, Centre for Development Integration in Africa and Faculty of Social and Management Sciences, Benson Idahosa University, Benin City
   Vol. Pages: 221-228
   
   
3. Ijeh, N. P. (2008) "The Nigerian Mass Communication Environment and the World Wide Web: An |Assessment" in Mojaye, E. M.; Oyewo, O. O.; M'Bayo, R. and Sobowale, I. A. (Eds) Health communication, gender violence and ICTs in Nigeria, Ibadan University Press, Ibadan
   Vol. Pages: 311-326
   
   
4. Ijeh, N. P. (2009) Economic Consequencies of Foreign International Advertising in Nigeria, Journal of globalisation and development in Africa /Published: Centre for Development Integration and Development in Africa (Benin City) and the Institute of Governance and Development, Ambrose Alli University (Ekpoma)
   Vol.Vol. 2 (No. 1) Pages: 117-131
   
   
5. Ijeh, N. P. and Onojeghwo, O. M. (2009) Attitude of Secondary School students to Educational Programmes on Radio, International journal of communication: an interdisciplinary journal of communication studies / Publisher - Communication Studies Forum (CSF), Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka
   Vol.No. 10 Pages: 357-373
   
   
6. Ijeh, N. P (2009) Peace Building in Newspapers: Insights from Coverage of Political Crises in Nigeria from May 29, 1999 to May 29, 2004 , State and society: An interdisciplinary journal of the Nigerian Sociological Society / Nigerian Sociological Society
   Vol.Vol.1 No. 1 Pages: 73-86
   
   
7. Ijeh, N. P. (2010) Mudslinging in Political Advertisements in Nigeria: Insights from 1999-2007 Presidential Elections, International journal of communication: An interdisciplinary journal of communication studies / Communication Studies Forum (CSF), Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka
   Vol.No 11 Pages: 263-281
   
   
8. Ijeh, N. P. (2010) Exploring Educational Broadcasting for Development in Nigeria: Insights from the Development Media Theory, International journal of communication and performing arts / Blackwell Educational Books, Yaba
   Vol.Vol 2, No 1 Pages: 55-60
   
   
9. Ijeh, N. P. (2011) Political advertising in Newspapers and the 2007 Gubernatorial electioneering campaigns in Delta State, African journal of social policy and administration / African Journal series, University of Nigeria, Nsukka
   Vol.Vol 4, No 1 Pages: 14-26
   
   
10. Ijeh, P. (2011) “Media Uses and Gratification Theory in Educational Broadcasting: A Theoretical Analysis” in Wilson, D. (Ed) Communication for social change and development, African Council for Communication Education, Uyo
    Vol. Pages: 91-108
    
    
11. Ijeh, N. P. (2011) Mass Communication and Society: The Symbiotic Link, West African social and management sciences review / Faculty of Social and Management Sciences, Benson Idahosa University, Benin City
    Vol.Vol 2, No 1 Pages: 117-140
    
    
12. Ijeh, N. P. (2010) “Health Communication in Nigeria: An Overview of the Role of Broadcast Advertising in the Management of Problems of communicable Diseases” in Okwilagwe, O. A. (Ed) Nigeriana – Sterling-Horden encyclopedia of mass media and communication: social and entrepreneurial imperatives, Sterling-Horden , Ibadan
    Vol.Vol 3 Pages: 138-157
    
    
13. Ijeh, N. P. (2010 ) “Factors that Encourage International Advertising: An Overview” in Okwilagwe, O. A. (Ed) Nigeriana – Sterling-Horden encyclopedia of mass media and communication: social and entrepreneurial imperatives , Sterling-Horden , Ibadan
    Vol.Vol 3 Pages: 195-206
    
    
14. Oji, M. and Ijeh, N. P. (2011) “Information and Communication in the Social Sciences” in Awaritefe, O. D. and Mukoro, A. (Eds) Philosophy of the social sciences, Faculty of the Social Sciences, Delta State University, Abraka
    Vol.Vol Pages: 67-72
    
    
15. Ijeh, N. P. (2012) Newspaper Portrayal of the Nigerian home video (February-December, 2008), Journal of social and management sciences / Faculty of the Social Sciences, Delta State University, Abraka
    Vol.Vol Vol 7, No 1 Pages: 93-101
    
    
16. Ijeh, N. P. (2012) Voters’ Perception of Cultural Elements in Political advertising for the April 2011 General elections in Nigeria, Acta Universitatis Danubius – Communicatio / Danabius University of Galati, Romania
    http://journals.univ-danubius.ro/index.php/communicatio/article/view/1658 Vol.Vol 6, No, 2 Pages: 15-30
    
    
17. Ijeh, N. P. (2011) Conceptual Analysis of Film and Cinematography as Mass Communication, West African social and management sciences review / Faculty of Social and Management Sciences, Benson Idahosa University, Benin City
    Vol.Vol 2, No 2 Pages: 21-39
    
    
18. Ijeh, N. P. and Shoki, G. O. (2012) Challenges of Educational Broadcasting Research and Research Methods in Nigeria, International journal of communication: An interdisciplinary journal of communication studies / Communication Studies Forum (CSF), Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka
    Vol.No 13 Pages: 129-138
    
    
19. Ijeh, P. N. and Ojebode, A. (2013) Evaluation of Selected Programmes of FRCN Network as Instructional Communication, Journal of social and management sciences / Faculty of the Social Sciences, Delta State University, Abraka
    Vol.Vol 8, No 3 Pages: 76-85
    
    
20. Ijeh, N. P. (2014) Setting Social Agenda for Education through Educational Television: Insights from a Media Effect Theory, Research in education / Institute of Education, Delta State University, Abraka
    Vol.Vol 20, No 1 Pages: 173-179
    
    
21. Ijeh, N. P. and Anyanwu, C. (2015) “Photojournalism in Newspapers and the Setting of Social Agenda on Oil Theft in Nigeria: Insights from The Guardian Newspaper” in Ewhrudjakpor, C.; Atubi, A. and Etemike, L. (Eds) Oil theft, environmental degradation and the reciprocal responsibilities of host communities and the government in Nigeria, Faculty of the Social Sciences, Delta State University, Abraka
    Vol. Pages: 44-49
    
    
22. Anyanwu, C, and Ijeh, N. P. (2015) “Politics of Silence and the Failure of the Media to Address the Problems of Oil Theft in Nigeria” in Ewhrudjakpor, C.; Atubi, A. and Etemike, L. (Eds) Oil theft, environmental degradation and the reciprocal responsibilities of host communities and the government in Nigeria, Faculty of the Social Sciences, Delta State University, Abraka
    Vol. Pages: 50-56
    
    
23. Nkemdilim Patrick IJEH and Majority OJ (2020) ANALYSIS OF LEVEL AND DIMENSIONS OF NEWSPAPER POLITICAL ADVERTISEMENTS FOR THE 2019 GENERAL ELECTIONS IN NIGERIA, PALARCH’S JOURNAL OF ARCHAEOLOGY OF EGYPT/EGYPTOLOGY
    https://archives.palarch.nl/index.php/jae/article/view/2714 Vol.17 (7) Pages: 5487-5500
    
    
24. Emmanuel Ufuophu-Biri and Nkemdilim Patrick Ijeh (2021) Television and Digital Resources of Communication and Entertainment as Correlates of Perceived Decline in Folktale Practice in Delta State, Nigeria, Academic Journal of Interdisciplinary Studies/Richtmann Publishing Ltd
    http://www.richtmann.org/journal/index.php/ajis/article/view/12464 Vol.10 (3) Pages: 218-230
    
    
25. Emmanuel Ufuophu-Biri and Nkemdilim Patrick Ijeh, (2020) The place of Digital Nativity and Digital Immigration on Internet Accessibility and Usage by Students and Lecturers of Tertiary Institutions of Learning in Delta State, Nigeria, Academic Journal of Interdisciplinary Studies/Richtmann Publishing Ltd
    http://www.richtmann.org/journal/index.php/ajis/article/view/12373 Vol.10 (1) Pages: 214-227
    
    
26. Nkemdilim Patrick IJEH and Emmanuel UFUOPHU-BIRI (2021) Assessment of the Variability in Content Specifications of Educational Broadcasting Curricular in Nigerian Universities. , PalArch’s Journal of Archaeology of Egypt / Egyptology
    https://archives.palarch.nl/index.php/jae/article/view/7104 Vol.18(4) Pages: 5170-5181
    
    
27. Oghogho Uyi OSAZEE-ODIA and Patrick IJEH (2017) Studying the Pluralisation of Broadcasting in Nigeria: From Perspectives to Practice , Academic research journal. SAVAP International, Lodhran City
    http://www.savap.org.pk/journals/ARInt./Vol.8(3)/ARInt.2017(8.3-20).pdf Vol.8(3) Pages: 186-203
    
    
28. IJEH Nkemdilim Patrick (2015) Assessment of Patterns of Readership of Online Newspapers in Selected Nigerian Universities, International Journal of Linguistics and Communication. . American Research Institute for Policy Development
    http://ijlcnet.com/journals/ijlc/Vol_3_No_2_December_2015/4.pdf Vol.3(2) Pages: 35-46
    
    
29. Ijeh, P. N. (2015) An Appraisal of Photojournalism Practices in Government Newspapers in Nigeria: Insights from The Observer and The Pointer., Global journal of Arts, Humanities and Social Sciences. . European Centre for Research, raining and Development, Beds, United Kingdom.
    https://www.eajournals.org/wp-content/uploads/An-Appraisal-of-Photojournalism-Practices-in-Government-Newspapers-in-Nigeria-Insights-from-the-Observer-and-the-Pointer.pdf Vol.3(12) Pages: 58-69
    
    
30. Ijeh, P. N. and Ogiagbepha, O. ( 2019) Celebrity Endorsements in Political Advertising: A New Paradigm Shift Arising from the 2016 Edo state Gubernatorial elections in Nigeria, Benue journal of social sciences. Faculty of Social Sciences, Benue State University, Makurdi.
    Vol.6(2) Pages: 152-169
    
    
31. Ijeh, P. N. (2019) The Use of Educational Broadcasting in formal Education Delivery by Delta State Government, Nigeria., Journal of media, communication and languages. Faculty of Communication Technology, Cross River University of Technology, Calabar
    https://www.crutech.edu.ng/pdf/JMCL/JMCL%20Vol.6%20No.1/JMCL%206121.pdf Vol.6(1) Pages: 256-266
    
    
32. Ijeh, N. P. (2018) Evaluating Live Non-Formal Education Programmes on Radio Nigeria Network: CCIP Evaluation Model in Practice., African journal of social and behavioural sciences. 8(2) Faculty of the Social sciences, Imo State University, Owerri
    https://journals.aphriapub.com/index.php/AJSBS/article/view/693/675 Vol.8(2) Pages: 256-266
    
    
33. Ijeh, N. P. (2017) Family Exposure to Sexual Scenes in African Movies: Insights from Delta State University Community, Abraka, Delta State, Nigeria., Sahel analyst journal of management sciences. . Faculty of Management Sciences, University of Maiduguri, Maiduguri.
    Vol.15(3) Pages: 54-68
    
    
34. Ijeh, P. N. and Avworo, M. E. (2017) Usage and Contributions of Social Media Platforms to Academic Activities among Undergraduate Students of Mass Communication Department, Delta State University, Abraka., Sahel analyst journal of management sciences. Faculty of Management Sciences, University of Maiduguri, Maiduguri.
    Vol.15(8) Pages: 1-14
    
    
35. Ijeh, P. N. and Omasheye, K. R (2016) Assessment of Voters’ Response to Global System Mobile Telecommunication Political Advertising Platforms Used in 2015 Gubernatorial Electioneering Campaigns in Delta State, Nigeria, Journal of Social and Management Sciences. Faculty of the Social Sciences, Delta State University, Abraka.
    http://universityjournals.org/journal/JSMS/article-full-text-pdf/E9FE3A5 Vol. 11(1) Pages: 44-52
    
    
36. Ijeh, N. P. and Ojebode, A. (2015) Managing Educational Broadcasting In Nigeria: Reflections On Concept, Prospects And Challenges, Delsu Journal of Educational Research And Development (Special Edition). Faculty of Education, Delta State University, Abraka
    Vol.2(1) Pages: 169-178
    
    
37. Ijeh, N. P. and Edun, O. A. (2015) Parents Perception of the Use and Impact of New Media among Children in Warri Metropolis, Delta State, Nigeria, Journal of Social and Management Sciences. Faculty of the Social Sciences, Delta State University, Abraka.
    http://universityjournals.org/journal/JSMS/article-abstract/BA4F477 Vol.10(3) Pages: 48-57
    
    
38. Ijeh, N. P. (2017) Conceptual analysis of Prospects and Challenges in Adopting Social Media for Higher Education in Nigeria., African journal of social and behavioural sciences. Faculty of the Social sciences, Imo State University, Owerri
    Vol.7(2) Pages: 71-81
    
    
39. Ijeh, N. P. (2010) Issues of Media Gate-Keeping in Nigeria: An Overview, Journal of communication and media research. Abraka. Delma Communication, Department of Mass Communication, Delta State University
    Vol.2(1) Pages: 103-112
    
    
40. Ijeh, N. P.; Umukoro, E; and Amune, P (2015) Use of Social Media by Youths in Selected Cities of South-South Nigeria. In Wilson, D. (Ed) Communication, Society and the Nigerian Child: Issues and Emerging Trends in the 21st Century., African Council for Communication Education (Nigerian Chapter)
    https://www.worldcat.org/title/communication-society-and-the-nigerian-child-issues-and-emerging-trends-in-the-21st-century/oclc/993623359 Vol. Pages: 61-74
    
    
41. IJEH, Nkemdilim Patrick (PhD) and IBURHO, Matilda Okeoghene (2023) Pattern of Social Media Usage for Academic Activities among Students of Selected Tertiary Institutions in Delta State, Nigeria, Tuijin Jishu/Journal of Propulsion Technology ISSN: 1001-4055
    https://www.propulsiontechjournal.com/index.php/journal/article/view/3742 Vol.44(5) Pages: 4401-4411
    
    
42. Ijeh, P.N. & Okoye, O.O. (2024) Comparative analysis of educational broadcasting in public and private radio stations in Delta State, Nigeria, International Journal of Humanities Social Science and Management
    https://www.ijhssm.org/past-issue-volume.php?issueid=28&title=Volume%204%20,%20Issue%203,%202024 Vol.4(3) Pages: 700-709
    
    
43. Eze, N., Igben, H.G.O., Ijeh, P.N. & Ogochukwu, E.B. (2024) Determinants of information and communication technologies use among rural Nigerian women, Business, Management and Economics Engineering / Vilnius Gediminas Technical University
    https://businessmanagementeconomics.org/article/view-2024/731.html Vol.22(1) Pages: 731-741
    
    
44. Arebai, Z. & Ijeh, P.N. (2024) Public Perceptions on Contributions of Public Relations to Conflict Management in Ekeremor Local Government Council, Bayela State, Nigeria., International Journal of Social Sciences and Management Review
    https://doi.org/10.37602/IJSSMR.2024.7409 Vol.7(4) Pages: 100-113
    
    
45. Barbar, J,; Ijeh, P.N. & Nwanne, B.U. (2024) Influence of Television Advertising of Cadbury Bournvita on Consumer Purchasing Behaviour in Delta State, Nigeria. , International Journal of Research in Education Humanities and Commerce
    https://doi.org/10.37602/ijrehc.2024.5431 Vol.5(4) Pages: 394-408
    
    
46. Otuya-Asohro, E.O. and Ijeh, P.N. (2024) Assessment of Levels of Educational Broadcasting on Radio Stations in Asaba, Delta State, Nigeria, International Journal of Humanities Social Science and Management
    https://ijhssm.org/issue_dcp/Assessment%20of%20Levels%20of%20Educational%20Broadcasting%20on%20Radio%20Stations%20in%20Asaba,%20Delta%20State,%20Nigeria.pdf Vol.4(4) Pages: 1101-1111